Deliverables
Brand Acceleration
Content strategy
Video marketing
Social Media Marketing
The Goal
- Establish Varel as a Global Industry’s make in the downhole segments.
- Project the latest acquisition of the India based Sledgehammer Tools to add the power of manufacturing to its global strength
- Showcase the technological prowess through
The Solution
- Created a content strategy towards video marketing campaign on LinkedIn and Youtube.
- Shot high quality pro quality videos at manufacturing locations using the latest tools & equipments
- Created a strong narrative based on videos of the entire management team, giving a multi-dimensional view.
The Result
- Integrated Brand Story: Ensured that the positioning, website, and video work together as a unified toolkit to establish brand credibility, innovation, and leadership.
- Cemented Varel’s status as a key innovateor and creditble manufacturer in oil & gas sector
- Boosted social media engagement, surpassing 50,000 LinkedIn followers
VIDEO MARKETING
