Deliverables
Website Content
Social media
The Goal
- IPO Preparation:- Position Esconet as a dominant player in IT infrastructure solutions ahead of its upcoming IPO.
- Brand Identity:- Establish Esconet as a trusted innovator with comprehensive capabilities across various industry sectors.
- Social Media Engagement: - Develop a compelling social media content plan to attract potential clients and high-caliber hires.
The Solution
- High-Impact Website Content: - Onemind crafted high-impact content for the Esconet website, highlighting its expertise across 12 industry sectors and showcasing 4 high-profile case studies.
- Comprehensive Stakeholder:- Interviews: Conducted interviews with Founders, Vertical Heads, and the Sales & Technical Team to gain a holistic view of Esconet’s unique strengths and services.
- Social Media Strategy: - Developed a mix of technical and people-focused content for social media to enhance visibility and engage potential clients and hires.
The Result
- Media Coverage and IPO Success:- The website content became a key source for media stories, significantly boosting the IPO, which was oversubscribed by 286 times.
- Enhanced Online Presence:- The web & social content greatly enhanced Esconet’s online visibility, attracting high-quality talent and increasing brand recognition.
