Deliverables
Brand strategy & positioning
Brand story & narrative
Cinema Ad
Exhibition Stall
Brand Collaterals
The Goal
- Establish a unique Brand Story to create a differentiation in market with erickshaws
- Establish Credibility: Create a professional presence that positions ShiganEV as a trusted and reliable player
- Showcase Sustainability Leadership: Highlight the company’s commitment sustainable innovation
The Solution
- Attractive Brand Design & Mascot: Developed a contemporary Logo & Collateral Design in congruence with the brand
- Strategic Mascot Design: Created a tech looking mascot which embodied the reliability factor through design of a message “Main Hoon Na” – “We are always there”
- Empathetic Messaging: Creating a messaging that was to give hope to unemployed youth understanding their position
- High Impact Ad : A Cinema and digital ad enabled a great shift in dealer growth and market
The Result
- Generated 125 high-quality leads
- Signed up 14 dealers across targeted state
- The company saw a 1.5X growth in turnover
- Higher multi-media presence led to more market exposure
- Signed global partnerships with many technology companies
Logo & Mascot Design
Digital Cinema Ad Production
Trade Show Stall
